It involves understanding users' desires, emotions, and actions. Empathy helps user-centered design meet users' needs.
Research and discovery precede design and development. UX designers synthesize user research and identify the problem during Define.
"Ideate" implies to brainstorm various unique design solutions. Designers and teams brainstorm ideas, features, and strategies to address user needs during this essential design thinking step.
To test and validate design concepts, a digital product or interface prototype is created. It connects designers, stakeholders, and developers.
"Test" involves evaluating a digital product's usability, functionality, and user experience. Testing identifies flaws, gathers feedback, and informs design decisions to improve user experience.